Why Text Messaging is the Future of B2C Marketing
If text messaging isn’t currently part of your marketing strategy, here are 3 statistics from The Local Project that will change your mind😉
- 78% of people wish they could have a text conversation with a business
- 90% of leads prefer to be texted instead of called
- Texting is highest rated contact method for customer satisfaction compared to all other communication channels
The above statistics prove how compelling text can be for businesses. Text messaging allows marketers to engage with consumers on the channel they frequent the most and—if done right—they can inspire meaningful, human connection.
With Power Comes Responsibility: Let’s Make Sure we Keep Business Text Messages as Personal as Possible!
Image source: PC Mag
Research shows that text message marketing produces higher response rates than other marketing channels. Part of this is due to the fact that email, the once preferred marketing channel, is now overrun with spam. Of the 300 billion emails sent each day, almost half of them are now spam. The average open rate for emails now hovers around 20%. But for text messaging, the average open rate is 98%. Part of this is due to the nature of the channel, but the other part is the fact that marketers haven’t ruined it yet. It’s up to us to keep it that way.
The feeling of, “Ugh, that spam” comes when a message is not relevant or personalized to you and adds no value to your day. This is an important filter to have in mind when you’re texting prospects and customers. Put yourself in their shoes, would you want to receive this message if you were them? If yes, send away. If not, check out our tips on how to make text messages more personal here.
Use The Human Element of Text to Your Advantage
Perhaps the most powerful aspect of text messaging is that it allows for human connection through technology. According to PC Mag, 65% of consumers feel more positive about businesses with text messaging than they do about businesses without it—especially when the business incorporates two way text messaging into their consumer experience.
Being able to live chat with a representative of your company is an opportunity for the customer to have an interactive, delightful brand experience. It’s clear that text messaging creates an opportunity to connect with customers like never before. The key is getting it right. Marketers should use text messaging to establish trusting relationships with consumers, be authentic, and prioritize two way conversations over static group automated blasts.
Marketers know that in order to differentiate yourself in today’s digital age, personalization is key. A solid text messaging strategy can create genuine connections with your audience that will boost ROI and inspire long term customer retention.
Looking to learn more about how to enhance your business with human connections via text? Text "Wishroute" to (617) 553-6631 to chat with our team.