Join the Esplanade Virtual Wellness Challenge

The Esplanade Association, Blue Cross Blue Shield of Massachusetts and Wishroute have teamed up to bring you a month of virtual inspiration and support to help you prioritize your wellness through the depths of winter.

The Esplanade Virtual Wellness Challenge kicks off Tuesday, January 19th -- challenge sign up is now closed.

Frost Fit Presented by Blue Cross Blue Shield of Massachusetts Returns!

We hope you'll join our month-long Esplanade Virtual Wellness Challenge and as well as other in-park and virtual fitness classes this winter!

During these long, cold New England winters, Bostonians may be tempted to ‘freeze’ their regular exercise routine and hibernate indoors until spring appears. The Esplanade Association’s winter series, Frost Fit Presented by Blue Cross Blue Shield of Massachusetts, encourages people to venture outside and experience the beauty of the Esplanade in winter while kicking off the New Year with regular workouts.

Key details

  • Begins Tuesday January 19th and runs through Saturday February 13th
  • Follow through with wellness goals = swag from the Esplanade and BCBSMA!
  • Text Wishroute anytime 8:30-10:30am and 7-10pm each day for encouragement!
  • Only takes a few minutes each day to participate
per month
Start free trial
Free 7 day trial  •  No credit card required
No credit card required
Challenge Sign Up Closed

What to expect

Daily texts from real people on your accountability team to help you stay mindful, moving, and motivated!

  • Each morning, Wishroute will text you a workout, meditation, or healthy eating tip
  • Each evening, the Wishroute team will check in to ask how you prioritized your wellness. Tough day? No judgment, they'll help you strategize for tomorrow
  • Complete the suggested activity or another form of self-care and earn a point!

Planning + Accountability = Success

Studies show that 76% of people who write down a plan and share weekly progress with others achieve their goal. We're here to make success easier -- 80% of Wishrouters achieve their daily goals and so can you!

The Esplanade Association

Is a twenty-year-old non-profit that works in a public-private partnership with the Massachusetts DCR to support the ongoing health and vitality of the 64-acre Charles River Esplanade through capital restoration work, park improvement projects, horticultural care, public programming, concessions enhancements, volunteer engagement, and much more.

Meet Wishroute

Jess here, Wishroute's founder. We're a female-founded, Boston-based start-up that loves the Charles River parks so we're thrilled to partner with the Esplanade Association and Blue Cross Blue Shield of Massachusetts to host the Esplanade Virtual Wellness Challenge!

When my brother was diagnosed with type 1 diabetes, my family had to adjust our lifestyle. Incremental changes were the key to our success, as we added one manageable habit at a time to improve our diet or exercise. Wishroute was born from this experience so anyone, at any point, can achieve and sustain lifestyle change in a modern, simple and encouraging way.
Follow and tag @EsplanadeinBoston and @wishroute on Instagram and @EsplanadeBoston on Facebook and Twitter. Use hashtag #FrostFit when you post on social media to connect with others and have a chance to be featured!

Get Social!

This is a text-based challenge, but we'd love to see you post wins and cheer you on!

Praise for Wishroute

“I’ve needed some TLC and gentle encouragement. I’m just trying to find a new normal. Day 1 and I feel loved.”
“Wishroute provides the perfect blend between a fitness guru, an accountability partner, and a cheerleader. With daily check-ins, rewards, and encouraging feedback, I got myself back on track, trying new workouts, and loving the process.”
"I really like Wishroute. Now that my trainer and I don’t meet one-on-one each week I have been really feeling disconnected. Receiving the texts in the morning is really motivating, I have so upped my game."
"Wishroute is the wellness accountability buddy I've been seeking for years and years! Someone to celebrate my successes (no matter how small) and keep me motivated day after day. Thank you so much!"
Any questions? Email us at